Decluttering expert Marie Kondo’s new online shop sparks confusion on social media


“Does it spark joy?” asks Marie Kondo on her Netflix series “Tidying Up with Marie Kondo”, holding up a tea pot, a sweater or any sundry home item. If it doesn’t “spark joy” in you, Kondo is emphatic that you get rid of it.

When she was a mere student of 19, Marie Kondo launched her tidying consultancy in Tokyo, turning her passion into a thriving business. She is the author of the bestselling book, “The Life-Changing Magic of Tidying Up”, and has also written three other books on the subject. The Japanese organising expert is synonymous with tidying and is globally renowned for the KonMari method, her particular decluttering technique that focuses on keeping only things that “spark joy” in one’s life, in order to make room for meaningful people, experiences and objects. When Kondo launched an online store featuring a selection of home items as a part of her website, people were bewildered at the irony and took to social media to air their confusion and dismay.

“Marie Kondo is selling things now and that does not spark joy in me,” commented a Twitter user.

“Marie Kondo’s online shop is not

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